The virtual reality (VR) is the logic consequence to our growth process. Thanks to the different VR techniques you can plunge in a special world where the concept is alive, yet intangible. You can interact by a visor, that grants a complete VR experience, or by an average device (PC, cell phone, tablet). You’ll have the chance to check a project and its multiple variations on the fly, for a better comprehension of the final rendition, but you may also visit a museum, for instance, instantly getting all the info about the exposed pieces, or else you can visit a property under construction and edit the materials, the finishing and the fixtures, finding out what you like most.
The VR gets to be a potential ally that saves your time during the concept phase, so that you can introduce to your client all the possible variations on the fly, switching from one to another in a easy, user-friendly and emotional manner. We’re absolutely confident that the future of advertising will turn to VR and AR (Augmented Reality), and this will let you enjoy the plunging in all the different landscapes that fantasy is capable to create.